If you are interested in people finding your website you will need make use of the right keywords, the basic idea to using the right keywords is simple when people are looking for a certain product they make use of certain words ensure your site has the right words and phrases.
Once Google realizes that the page is relevant to the search queries that people are using, they will index your page for that certain keyword that is being used, so that when someone else comes to search a product with the same keyword they will find your site.
Create SEO title tags and keywords that are simple and straight forward for all your web pages since this is what will tell the searchers and Google what your site is all about and this is one of the easiest thing you can do to improve the rankings of your page.
When you page is showing up on Google your company name is what will show up first and that will be followed with the city, for the title tags start with the location, add the keyword and then you company and make sure they do not exceed 55 characters.
The only way to get your page indexed is by use of keywords, therefore chose your keywords carefully and this is what will make your page rank from your co0mpetitors becasu8e the secret is in the searchers intent. The only way to ensure your page is visible in the search engine is to have it indexed by Google, Google is directed by the search result of the products in your page and this is why you need to make use of SEO so that your page is visible.
Whenever you are selling products and services make use of keywords that will be used by people when they are probably looking for something, this makes your page to get more focused and be more relevant to searchers, that way Google goes ahead and places you in front of your competitors of those pages that are unclear, confused and worse.
Unlike the title tags Google does not consider meta descriptions to be a viable ranking factor and that is just fine since the point of having a website is not just for ranking but to get you great leads, see more details on linknow media reviews
Meta descriptions are meant to convince the Google users to click the link and view your website that is why Meta descriptions are supposed to be below 140 characters so that you are not at risk of them being cut off by Google, they include company name, keyword you are targeting, location you are targeting and call to action.
Even if meta descriptions are not technically ranking factors, Google keeps data of the type of actions that users take on the search engine page and if your page is getting a lot of clicks it is considered to be more relevant and therefore rank higher.